About us

With the aim of making the best out of mother nature, The Clay Care started as an act of giving exposure to the real things.

Keeping nature at our core, we want to change the way people consume beauty products. We see beauty and health hand-in-hand as we bring beauty and wellness solutions to those who do not believe in compromising health over beauty. 

With extensive research, we look forward to years and years of relationship with our customers who always believe in our painstaking standards as we continue to keep delivering them the healthiest ways of beauty.


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“When you find real,

keep it”

Multani Mitti,
The magic ingredient 

Multani Mitti is the mud from Multan, also known as fuller’s earth. Packed with minerals, fuller’s earth primarily contains varying composition of hydrous aluminium silicates or clay minerals. 

Common components found in fuller’s earth are montmorillonite, kaolinite, and attapulgite, including small amounts of other minerals like calcite, dolomite, and quartz. In some places, fuller’s earth refers to calcium bentonite, altered volcanic ash which is mostly composed of montmorillonite.

As fuller’s earth is a good absorbent, this compound sees a variety of uses today in filters, decontamination, treatment for poisoning, litter boxes, and as a cleaning agent. In cosmetology and dermatology, fuller’s earth is effective as a cleanser, removing oil, dirt, and impurities from the skin and also helping treat acne and other skin problems.

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